Portfolio

• The Zegerid Launch PDQ used bold graphics that heralded the conversion of the popular heartburn relief drug Zegerid from prescription to over the counter status.
• The bold color palette is synergized with a multi-million dollar launch campaign in a wide range of media.
• To command attention quickly,  the Zegerid Launch PDQ graphics were designed around the parameters of the logo and the imaging used in the package design. 

Case Study

Product Launches

• Using Henschel-Steinau's patented ECO design which reduces dramatically the amount of corrugated materials required to manufacture the PDQ display, the program fits into the Walmart landscape with colors, logo and slogan.
• In addition to stocking product, the design provides a literature pocket for takeaway information for shoppers.
• The program is specially designed for use on Walmart's coveted four-way displays in the retailer's Action Alley.

Awards

• Designed to support the launch of new packaging for Cadbury's Dentyne and Trident brands, this program allows for out-of-category placement on Walmart's coveted four way displays, located in the Action Alley at the front of the store.
• The gravity feed design prevents the display from ever looking shopped over and generates impulse sales in a high-impulse category for Walmart's shoppers.

Awards

Case Study

• Using Henschel-Steinau's patented ECO design which dramatically reduces the amount of corrugated materials required to manufacture the PDQ display, the program fits into the Walmart landscape with colors, logo and slogan.
• In addition to stocking product, the program promotes the DVD giveaway with purchase.
• The display is specially designed for use on Walmart's coveted four-way displays in the retailer's Action Alley.

• Corrugated 8 compartment PDQ

• Vacuumed formed PDQ display with SBS litho graphics on front lip and dimensional secondary piece logo. 
• Tray has a unique base design for the new product along with brochure holder in the back for pamphlets. 
• This display was part of "Family Look" program of 20 different displays that were produced.

Product Launches

• Patented ECOPDQ design which reduces the amount of corrugated material as well as shipping costs.
• Oversized info panel acts as the sleeve as well as information for the consumer.

• Corrugated lithomounted PDQ tray with foldover graphic panel.

• Using Henschel-Steinau's patented ECO design, which dramatically reduces the amount of corrugated materials required to manufacture the PDQ display, the program stocks three different SKU's of Visine product for use on Walmart's coveted four-way displays in the retailer's Action Alley.
• An information panel helps shoppers make the proper decision. The program is specially designed for use on Walmart's coveted four-way displays in the retailer's Action Alley.

• Patented ECOPDQ design which reduces the amount of corrugated material as well as shipping costs.

• Patented ECOPDQ design which reduces the amount of corrugated material as well as shipping costs.
• Oversized info panel acts as the sleeve as well as information for the consumer.

• Corrugated litho-mounted 18 pc. Tray for mass merchandiser.

• Corrugated lithomounted PDQ tray.

• Clear PETG Vacuum Form
• Graphics printed on holographic foil
• Chipboard base and riser construction

Awards

• Litho-mounted corrugated PDQ with extended graphic lip

• ECO PDQ for Both Environmental Sustainability and Financial Savings.

Awards

• For this unique, new product, an unusually designed PDQ was offered to retail using simulated diamond plate and injection-molded plastic hooks to hold the product.

• Vacuum formed tray with molded ice-like components which act as the product placeholders.