Prilosec OTC Launch Claritin Launch Simply White Launch Polaroid One Launch Oral-B Stages Launch Simply White Launch Features and Benefits: Three of the many Simply White Launch displays emphasized the clear and foil look of the product packaging. The permanent end cap used common trays from one of the other displays with the same graphic approach and slightly angled product position that was used throughout the launch. The power wing/floor display incorporated clear PETG and litho-mounted foil, similar to the package itself and the same injection-molded trays of the permanent end cap continued to carry out the theme of the launch. Finally, the Wal*Mart PDQ is unique in its approach to product placement and the use of the PETG and the foil-mounted graphics. Materials: End Cap: Vacuum-formed base with a masonite and MDF, litho-mounted backwall with injection-molded trays and a 4-color process mounted foam core header. Power Wing/Floor Display: Pre-print and litho-mounted base with a litho-mounted foil backwall and injection-molded trays and silk-screened PETG overwrap. Wal*Mart PDQ: 4-color process, litho-mounted foil and corrugated with a PETG graphic center panel and brochure holder.