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Prilosec OTC Launch
Claritin Launch
Simply White Launch
Polaroid One Launch
Oral-B Stages Launch


Oral-B Stages Launch
Features and Benefits:
This launch had a common educational theme running through all the various displays used. Sizing, sizing, sizing. From the simple mini power wing to the more elaborate power wing/floor display to the redesigned PDQ, these displays tried to change the nature of the purchasing of children's oral care products.
Materials:
Mostly corrugated, pre-print, 4-color process and some injection-molded trays made up the various materials that were used in the mini power wing, power wing/floor display, and the PDQ.