Creative Services

Creative Services - Mouse

Over the past 50 years, we've earned our reputation as one of the most creative companies in the in-store industry.

With more than 1,000 awards recognizing creative excellence, HS creativity is applied to every project - from game changing product launches displays to the smallest niche retail program.

HS has a full-time creative staff recognized as one of the best in the shopper marketing and retail solutions industry including an in-house Director of Display Design, Director of Corrugated Design as well as a full engineering and design staff.

Our senior design staff is comprised of industry professionals with an average of over 20+ years of retail merchandising displays experience and has accumulated numerous industry awards for design, marketing and  merchandising excellence.

As part of the creative process, Henschel-Steinau engineers everything we design in our facility and models all of our semi-permanent, permanent, corrugated displays and pack outs on our premises.

Design & Engineering

The design group works hand-in-hand with the production and engineering departments to ensure a seamless road to retail and unprecedented accountability at any point in the project process.

Services Inset _engineeringTo create in-store programs better, faster, and more cost-effective we work with state-of the art Solidworks design, analysis and data management software which allows us to maximize productivity and focus on innovation even under the tightest schedules

In addition to our in-house staff, we have partnerships with the most creative and experienced independent designers in the Point of Purchase Display industry for specialized assignments.

Experience the Creative in a Real World, Three Dimensional Way. And that's just the beginning.

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Konsberg XL44 cutting table

The design group also works hand-in-hand with the entire dedicated customer support team to  to insure designs remain fresh, creative and market focused.

HS Designers are supported by state-of-the-art hardware and software including Kongsberg  XL 44 Computer Controlled Corrugated Table, ArtiosCAD, 3D Studio Max, Solidworks, AutoCad, Pro-Engr, Adobe Illustrator and Adobe Photoshop.

Vibration Test

In-house Drop Testing Lab

All of our design scheduling and approval processes are managed by a support staff to insure timely delivery of creative submissions and materials for approval.

HS has an in-house ISTA Certified testing lab to perform rotary motion, vibration testing and drop testing.

We also work with ISTA Certified testing labs equipped to test for heat, light and road testing, as well as adhering to ASTM safety standard testing requirements. Testing protocols are developed for any specialized situation imaginable.


Model Shop located at Corporate HQ

Model Shop located at Corporate HQ

Model Shop Capabilities at a Glance

  • Plastic sheet 3D model fabrication for injection molded parts
  • Spray booth capable with exact color-matching capabilities
  • Prototype development for small run assemblies
  • Vacuum-formed pattern and prototyping  
  • SLA & FDM Model Making Process
  • Wood prototype fabrication

Graphics Management

All graphic management tasks are supported by state-of-the-art hardware and software capabilities to render both Windows and Mac formats.

  • Adobe Premium Creative Suite    including:
  • Adobe Photoshop
  • Adobe Illustrator
  • IN Design
  • Flash 
  • Premier
  • 3D Studio Max
  • Corel Draw
  • ScanVec CASmate
  • Lg format EPSON             PROGS6000 
  • Vinyl cutters
  • Onyx PosterShop Pro


Part of our corporate mission is to continuously work on improvement in all area of our business for the benefit of ourselves and our clients.

The earlier in the process we are permitted to become involved, the greater the opportunity to use our 50+ years of design experience and exceptional knowledge of multi-material display manufacturing to introduce new technologies, effectuate cost savings, develop the use of new materials and common components.

Technology2On every display program a cross-functional project team meeting is held during each stage of design, prototype build, pilot run, production build and shipping.

The project team reviews possible applications for using emerging technologies, costs reduction options, identifies quality improvements and key inspection criteria. 

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